MINSK,

COME TO MAMA!

Join some of the world’s most influential companies and innovative minds to talk about what really matters in mobile marketing.

July 12th, 2019

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About MAMA

MAMA (Mobile Attribution and Marketing Analytics), brings together the best mobile marketers to an event that focuses on three concepts that help you excel at your job: education, local insights, and networking. By partnering with industry leaders, MAMA explores the latest mobile market trends, the real-world challenges and opportunities facing this space, insightful case studies and more -- all presented by leading marketers from the all across Europe.

Agenda

9:00 - 9:45

Welcome Reception & Registration

9:45 - 10:00

Welcome to MAMA Minsk!

Alexander Grach - Head of Sales EMEA, AppsFlyer

Reshef Mann - CTO & Co-founder, AppsFlyer

10:00 - 10:30

Winning the Future:

How Countries Can Become Global Innovation Leaders (Keynote Speech)

Saul Singer - Co-author, Startup Nation

10:30 - 11:15

Unicorn Hunting: Investing in Mobile Central and Eastern Europe (Panel Discussion)

Moderator: Margo Lazarenkova - Co-founder, EMERGE

Kirk Lepke - Growth Investor, Goldman Sachs

Andrei Avsievich - Partner & Founder, Bulba Ventures

Alexander Chekan - Partner, Haxus

12:05 - 12:25

The TikTok Phenomenon: Gen Z and the New Social Dragon (Keynote Speech)

Steven Zhang - Head of Brand Partnerships, TikTok

12:25 - 13:00

Breaking East: Winning in China (Panel Discussion)

William Bao Bean - General Partner, SOSV, & Managing Director, Chinaccelerator
Sergei Morozov - CEO, Zephyr Mobile
Steven Zhang - Head of Brand Partnership, TikTok
Rotem Bitron - Head of Business Development Asia, Lightricks

11:15 - 11:45

Late Morning Break, Mingle & Snacks

15:45 - 16:05

China: How to Compete in the World's Most Competitive Market (Keynote Speech)

William Bao Bean - General Partner, SOSV, & Managing Director, Chinaccelerator

13:00 - 14:00

Lunch

Data Track

14:00 - 14:20

Marketing Analytics: How Not to Shoot Yourself in the Foot

Ivan Ravovoy - Head of Marketing, Verv

Dmitry Severinets - Head of Analytics, Verv

14:20 - 14:40

The Future is Private: Secure Data Management Best Practice

Roman Bugaev - CTO, Flo

14:40 - 15:00

Automation: Success Starts with Data

Lior Barak - Managing Director & Co-Founder, Tale About Data UG

15:00 - 15:20

Vulnerability in Open Source Solutions

Maxim Shoustin - Mobile Team Lead, AppsFlyer

Marketing Track

14:00 - 14:20

Holistic Monetization: Ads, IAP and Player Engagement

Felix The - Head of Product Management, Unity

14:20 - 14:40

Bootstrapping Your UA: Lessons for Businesses Both Big and Small
Farhan Haq - Head of Performance Marketing & Mobile Growth, SYBO
Yoav Doron - Founder, Funstudio

14:40 - 15:00

Smart Events: Create Effective CPA Campaigns
Sergey Brednev - SEM Lead, Libertex Group

15:00 - 15:20

Always On UA: Seasonality and Scale

Alex Tkach - COO, Sports.ru & Tribuna.com

Agenda

15:20 - 15:45

Break

15:45 - 16:05

Surviving a Startup: Hypergrowth and the Female Entrepreneur (Fireside Chat)

Luba Pashkovskaya - CEO & Co-founder, Verv

Lisa Zaythik - VP Global People Operations, AppsFlyer

16:05 - 16:25

Connecting the Dots in a World with 24 Billion Connected Devices (Keynote Speech)

Alexander Grach - Head of Sales EMEA, AppsFlyer

16:25 - 16:50

Social Science: Understanding LTV and Incrementality (Panel Discussion)

Moderator: Pavel Lando - Co-founder, Core5
Mariusz Gąsiewski - Head of Mobile Gaming and Apps Poland, Google

Marius Ivanovas - VP International, Httpool / Twitter

Sam Bevan - International Head of Emerging, Snap.inc

16:50 - 17:00

Thanks Minsk! Closing Remarks

17:00 - Late!

MAMA After Dark Party

PREVIOUS SPEAKERS

Billy Beane

Executive VP Of Baseball Operations For The Oakland A’s & Subject Of 'Moneyball'

Peter Würtenberger

Former CMO,

Axel Springer

Kayla Itsines

Creator,

'Sweat With Kayla' Training App

David DeJonghe

Director Of Marketing, Digital Innovation, Johnson & Johnson

Adrian Sarasa

Director Of User Acquisition,

Letgo

Zack Simone

Head Of Digital Viewership & Growth,

FOX Networks

Jesse Goranson

Director of Measurement,

Facebook

Raquel Alexander

Sr. Director, Growth & Mobile Marketing,

Shutterfly

mama Minsk SPEAKERS

Steven Zhang

Head of Brand Partnership

TikTok Russia, Korea, Middle East

Kirk Lepke

Growth Investor

Goldman Sachs

Saul Singer

Co-author

Start-up Nation

Alexander Chekan

Partner at

Haxus

Rotem Bitron

Business Development Asia

Lightricks

Mariusz Gąsiewski

Head of Mobile Gaming and Apps Poland

Google

Ivan Ravovoy

Head of Marketing

Verv

Pavel Lando

Co-founder

Core5

Reshef Mann

CTO & Co Founder

AppsFlyer

Luba Pashkovskaya

CEO & Co-founder, Verv

William Bao Bean

General Partner, SOSV &
Managing Director Chinaccelerator

Andrei Avsievich

Partner and founder

Bulba Ventures

Roman Bugaev

CTO

Flo

Sergey Brednev

SEM Lead

Libertex Group

Marius Ivanovas

VP International

Httpool

Sam Bevan

International Head of Emerging

Snap Inc.

Lior Barak

Managing Director / Co-Founder

Tale About Data UG

Felix The

Product and Revenue Optimization

Unity

Margo Lazarenkova

Co-founder

EMERGE

Alex Grach

Head of Sales, EMEA

AppsFlyer

Sergei Morozov

CEO

Zephyr Mobile

Alex Tkach

COO

Sports.ru & Tribuna.com

Dmitry Severinets

Head of Analytics

Verv

Yoav Doron

Founder

Funstudio

Lisa Zaythik

VP of Global People Operations

AppsFlyer

Farhan Haq

Head of Performance Marketing & Mobile Growth

SYBO

2:00 PM

Opening Credits & Welcome Coffee

Enjoy a fresh cup of coffee before the presentations. We’ll be handing out pamphlets that outline this evening’s details.

2:30 PM

Welcome and introduction agenda

Keynote Speakers will be briefly introduced before going over several keypoints that will be discussed this evening.

2:35 PM

Italian Market Overview: Focus on Video

Speaker: Andrea Lamperti, the Director of Internet Media Politecnico di Milano.

2:50 PM

Q & A: Italian Market: Advertising Online

Speaker: Carlo Noseda, President of IAB Italy. A great opportunity to learn directly from one of our founders.

3:05 PM

KEY NOTES: The Advertising Experience:

Speaker: Pierre Chappaz, Executive Chairman & Co-founder of Teads & Bertrand Quesada, Co-founder and CEO.

3:30 PM

KEY NOTE: Your Brain on premium content

Introduction: Caroline Barbery, CEO. Speaker: Pranav Yadav, CEO of Neuro-Insight USA.

4:00 PM

Presentation outStream Awards

Moderator: Antonella The Carpia, EMEA Marketing Director at Teads. Speaker: Eric Shih, Global SVP Business Development.

4:45 PM

Conclusions and Thanks

Our Team Leaders will take one last minute to summarize the evening’s discussions. Stick around for a Dj Set by Dario Piana.

Special Guest

Dara Ó Briain!

Stand up extraordinaire and television presenter, will wrap up the day at MAMA London with his data driven and analytics inspired stand up performance. Dara is known for his sharp and quick wit and intelligent observations, his ability to a-liken surreal and abstract concepts to real-life events and draw comedy out of the most unexpected places.

On the Agenda

The State of Mobile Fraud

Mobile Growth Hacks & Strategies

Investing in Mobile Europe

2020 Mobile Predictions

User Privacy & GDPR

User Acquisition Best Practices

AGENDA

9:00 - 9:50

Registration and Morning Nibbles

9:50 - 10:00

Welcome to MAMA London!

Master of Ceremony:
David McClelland, Tech Journalist & Broadcaster

10:00 - 10:25

The State of App Marketing in Europe

Paul Wright, Managing Director (UK / FR / MEA), AppsFlyer

10:25 - 11:00

[Panel] Investing in Mobile UK & Europe

Moderator: Parmy Olson, Tech Reporter, Forbes

Kirk Lepke, Growth Investor, Goldman Sachs

Seth Pierrepont, Investor, Accel Partner

Candice Lo, Partner, Blossom Capital

Nenad Marovac, Founder, Managing Partner, DN Capital

Matthew Frenchman, Managing Director, PlayIgnite

11:00 - 11:25

Football's Competitive Advantage: From Talent, to Technology & Analytics

Rory Campbell, Head of Technical Analysis at West Ham United. CEO of C&N Sporting Risk

11:25 - 11:45

Late Morning Break, Mingle & Snacks

11:45 - 12:05

[Fireside Chat] From a Traditional Publisher to a Digital Powerhouse

Greg Grimmer, Global COO, Fetch

Stacey Golding, Marketing Director, The Telegraph

12:05 - 12:40

[Panel] The Future Marketer - Presented by The Drum

Moderator: Sonoo Singh, Executive Editor, The Drum

Ira Krachanovskaya, Growth Marketing Lead, Badoo

Eli Kostyukhina, Head of UA, Supersolid Games

Michael Jessen, Mobile Marketing Manager, eCooltra

Dorothy Wolanska, UA Specialist, Ubisoft

Rebecca Allard, Senior Marketing Manager, The Telegraph

12:40 - 13:00

[Fireside Chat] When Product Meets Marketing

Dan Ziv, Managing Director & Chief Product Officer, Touchnote

Thomas Zimmermann, Chief Marketing Officer, mytaxi

13:00 - 13:55

Lunch Time

13:55 - 14:00

Introducing: Growth Peer Review - Presented by UA Society

Janos Perei, Chief Marketing Officer, TreasureHunt. Member, UA Society

14:00- 14:15

Growth Peer Review: Get Your Story Straight - Aligning UA with User Retention

Andy Carvell, Partner, Phiture

14:15 - 14:30

Growth Peer Review: Organic - It's Really Just Another Paid Touchpoint!

David Llewellyn, Senior Marketing Director, Debut

14:30 - 14:45

Growth Peer Review: Creatives Are Not important!

Matej Lancaric, Head of Mobile Marketing, Pixel Federation

14:45 - 15:00

Growth Peer Review: GDPR is Here to Stay, Should We Change Jobs?

Albert Abello Lozano, Group Head of Display and Paid Social, Treatwell

15:00 - 15:35

[Panel] F*** Mobile Fraud!

Moderator: Alex Hewson, Managing Partner - Media, M&C Saatchi Mobile

Oded Onn, Global Head of Digital Marketing, Gett

Łukasz Kwiecień, Senior UA Manager, Team Lead, Huuuge Games

Amparo García, Marketing, Social Point

Noam Gohary, Director of Product Marketing, Playtika

15:35 - 16:00

Afternoon Tea & Chill

16:00 - 16:25

[Fireside Chat] How Healthy Brands Measure What Matters

Moderator: David McClelland, Tech Journalist & Broadcaster

Oren Kaniel, CEO & Co-founder, AppsFlyer

Beate Rosenthal, Global Director Digital & Media, Merck Consumer Health

16:25 - 17:00

Special Guest - Dara O Briain

Standup Comedy Act

17:00 - 18:30

Get Your Pint on at The MAMA Pub!

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