MAMA (Mobile Attribution and Marketing Analytics), brings together the best mobile marketers to an event that focuses on three concepts that help you excel at your job: education, local insights, and networking. By partnering with industry leaders, MAMA explores the latest mobile market trends, the real-world challenges and opportunities facing this space, insightful case studies and more -- all presented by leading marketers from the all across Europe.
14:00 - 14:20
Marketing Analytics: How Not to Shoot Yourself in the Foot
Ivan Ravovoy - Head of Marketing, Verv
Dmitry Severinets - Head of Analytics, Verv
14:20 - 14:40
The Future is Private: Secure Data Management Best Practice
Roman Bugaev - CTO, Flo
14:40 - 15:00
Automation: Success Starts with Data
Lior Barak - Managing Director & Co-Founder, Tale About Data UG
15:00 - 15:20
Vulnerability in Open Source Solutions
Maxim Shoustin - Mobile Team Lead, AppsFlyer
14:00 - 14:20
Holistic Monetization: Ads, IAP and Player Engagement
Felix The - Head of Product Management, Unity
14:20 - 14:40
Bootstrapping Your UA: Lessons for Businesses Both Big and Small
Farhan Haq - Head of Performance Marketing & Mobile Growth, SYBO
Yoav Doron - Founder, Funstudio
14:40 - 15:00
Smart Events: Create Effective CPA Campaigns
Sergey Brednev - SEM Lead, Libertex Group
15:00 - 15:20
Always On UA: Seasonality and Scale
Alex Tkach - COO, Sports.ru & Tribuna.com
2pm-2:20pm | TBD Unity
Unity TBD
2:20 - 2:40pm
Leveraging Smart Events for CPA App Campaigns
Sergey Brednev, SEM Lead, Libertex Group
2:40 - 3:00pm
Implementation by a Large-Scale Data Organization in Reality
AppsFlyer Speaker TBD
3 - 3:20pm
Driving High Revenue in Gaming Apps with Ad Monetization
Aleksey Tishakov, Head of User Acquisition, ZiMAD
Ksenya Netreba Head of Analytics department
2pm-2:20pm | The State of Mobile Marketing in Europe & Beyond
Alexander Grach, Head of Sales - EMEA, AppsFlyer
2:20-2:40pm | From zero to hero: Building analytics that scale
Ivan Ravovoy, Head of Marketing, Verv
Dmitry Severinets. Data Science Team Lead, Verv
2:40-3pm | The "new oil": Data management best practice
Roman Bugaev, CTO, Flo
3:3:20pm | [MARKETING TRACK] TBD
Alexander Bezobrazov, CMO, Social Quantum
Stand up extraordinaire and television presenter, will wrap up the day at MAMA London with his data driven and analytics inspired stand up performance. Dara is known for his sharp and quick wit and intelligent observations, his ability to a-liken surreal and abstract concepts to real-life events and draw comedy out of the most unexpected places.
